It looks like lips, it has the colour of lips but it is..... a tuber. Meant as a belaying device for climbers it also has great resemblance of the lips of a very well known rock star.
This climbing gym in Tel Aviv came up with an unusual sponsor: anti pimple lotion (first pic). Climbing the pimples on the face, where have I seen that before !! Yeah right, BAZ 2008 (lower pic (by Paschnampook).