Een mix tussen kunst, branding en klimmen. Het promoten van 'pictureframes' door ze te gebruiken als klimgrepen. In dit geval in een indoor klimcentrum in Tokyo. Hieronder de orignele verantwoording van het project (bron: www.dezeen.com). Zouden ze in Nederland ook eens kunnen doen in plaats van de grepen steeds meer op echte rots te laten lijken. Het blijft tenslotte toch, oneerbiedig gezegd, plastic rukken ;-)) To express the original brand concept of “becoming beautiful through movement”, we chose the theme “rock-climbing on Omotesando” and developed a design that uses the mismatch between a rugged outdoor sport and Tokyo’s fashion district to its advantage.
Instead of the usual rough and outdoorsy climbing wall, we came up with the idea of using interior design elements like picture frames, mirrors, deer heads, bird cages and flower vases to create a challenging wall with hard-to-find holds and unusual finger grips. We hope that our uniquely Omotesando-style climbing wall inspires newcomers to try out the sport, and starts a new wave in fitness with style.
Instead of the usual rough and outdoorsy climbing wall, we came up with the idea of using interior design elements like picture frames, mirrors, deer heads, bird cages and flower vases to create a challenging wall with hard-to-find holds and unusual finger grips. We hope that our uniquely Omotesando-style climbing wall inspires newcomers to try out the sport, and starts a new wave in fitness with style.
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